Study On Theroy And Exemplification Of Strategic Management

Along with more intense competition and changing customers' need and want and rapid developing technology, the corporations are faced with more and more challenge. A lot of researches and practices indicate that strategic management is an ultimate approach for the corporations to gain sustaining competitive advantage in complex and turbulent environment. And along with the economy globalization and market internationalization, the corporations of China had to compete with multinational corporations all over the world. Strategic management has been becoming the core of the enterprise management.In this thesis, the study consists of two parts: theoretical research and empirical research. Theoretical research, focused primarily on the theoretical analysis and research on corporate strategy, selectively focus on the strategic management of innovation based on customer value theory; Empirical Study, A Company is in the study, specifically their "Ceramic fashion" business strategy based on customer value and innovation "Deal Living Environment" strategic solution.First, the theory of the system of corporate strategy, corporate strategy theory from the research situation. The concept of corporate strategy, strategic management, several mainstream corporate strategy and business strategies. Second, analysis of the enterprise-wide overview of the current situation and strategic management of the enterprise strategy, including leading strategy, differentiation strategy and focused strategy, and the choice of different strategic approaches and risks. Then, pay more attentions on corporate strategy based on customer value innovation management theory and characteristics of the logic of the strategy. Then, based on the theory of customer value innovation, customer value innovative features of the strategic logic, attempting to customer value from innovation to explore strategic options and to define the implementation of the strategy, which is the key to corporate value chain.Some empirical studies to A Company for the study. A Company from internal resources and the environment to analyze the "Ceramic fashion", the strategic choice of operating basis, focusing on the company and "Ceramic fashion" business strategy development process, content. Ceramic Industry and the author of the combined company's understanding, optimization of the enterprise's core business functions and integration of an enterprise's experices to make both business strategy and the relevant...