Under The Environment Of Supply Chain In China Petrochemical Asphalt Company Customer Service Strategy Research

Along with the further liberalised petrochemical market, China petrochemical enterprises will face more severe tests. Currently single enterprise competition has been developing for the competition between supply and demand, the customer diversification and personalized characteristic, presented in this context, the Chinese petrochemical companies want to pitch in the fierce competition in the market, develop his attention, customer service, maintain a loyal customers, create more and more customers effectively for the additional value will be the survival.This paper takes the Chinese petrochemical asphalt sales branch of a case for customer service, the use of the supply chain integration background of customer relationship management theory, help company to maximize customer development and retention and in the fierce competition in the market gain advantage. This paper from the supply chain management theory and the theory of relationship of customer relationship management, Then through the analysis of the status quo of company management, points out that the company management process problems, Then, in view of the present situation, the theory, and puts forward the existing problems and solutions company from building core competitiveness, improve logistics and information, etc. To take the customer as the center, improve customer satisfaction and loyalty.