Research On The Product Needs In Product Concept Development

Innovation ability is the important safeguard for the country and the enterprise to gain the superiority and leader status in the competition. The product innovation is one of main forms of the innovation, design capacity is the product innovation foundation, and therefore the foundation of enhancement enterprise product innovation ability is to improve the enterprise product development ability. The product concept design stage is the new product development front end stage, this stage is dynamic and non-constitutive, this causes to its research to be extremely difficult, moreover very difficult to have the discovery; Next, it does not look like the product technology research and development active, generally speaking the early concept development has the standardized degree very low characteristic, because many companies only carry on the product concept development in the non-written rule foundation. Therefore the new product concept development is extremely important, actually not by extensive research. The product demand design stage is the part of product concept development stage front end, the product conceptual phase research insufficient similarly also displays in the product demand design process.This thesis based on the influence factor, the process, the method and tools of new product development demand research to find out one kind reasonable and science method to appraises the relative weight and the reciprocity of the new product demand, to enhances the product demand design ability, thus to enhances product development ability.The research content may divide into following several parts:The first part, through the actual situation which faces to the domestic and foreign new product conceptual design and the product demand research history and the present situation analysis and the domestic new product development, proposed the product demand research necessity;The second part, through to the new product concept development theory analysis, has obtained the challenge which the successful new product development and the new product concept development influence factor and faces;The third part, through carries on the analysis to the new product demand correlation theories, comprehensive definition product demand influence factor;The fourth part, has first analyzed the product demand production process and the...