The Product Conceptual Design In Equipment Products Based On The Matching Of Technology And Market

Product concept design is a series of work from the generation of new product idea to the setting up of the program, which is the basic work of technology innovation. It has great meaning to the whole product innovation process. Because of their complexity and long R&D cycle, the preliminary work of equipment products seems particularly important, and also particularly standard. Equipment industry is a critical strategic industry that related to the domestic economy safety. So it is more meaningful and critical to search the law of its innovation. However, the technology and knowledge base of domestic equipment industry are relatively weak. Thus, in order to achieve innovation, domestic enterprises should launch effective technology integration and product design according to special market environment. Domestic enterprises must have clear understandings to their own technological capability and market circumstances, so that efficient technology integration and product development can be carried out.Case study is combined with theoretical study in the paper. At first, document are recalled and referred. Then, research progress of related research field is analyzed. Meanwhile, the domestic typical equipment enterprises have been investigated. Subsequently, the product concept development of equipment industry is studied to support the whole research. Therefore, the problems revealed in the case study make a start of the following research. According to the references, the paper analyzed the theory of CoPS, focusing on Top-down theory, technology integration and interrelated domain with concept design, enumerating and comparing several concept development tools from hundreds. The above theories are used throughout the whole research.In order to research the break-in point of equipment products concept design based on the domestic environment, a few successful cases are chosen for analyzing and the successful experience is summarized. Then the paper studies on the driving force and factors of technology and market, analyzes the mechanism of the driving force, the searching and discovery of both technology and market. Above all, a model is raised to combine the two factors. Through the above research, this paper draws the conclusion that product concept design is driven by the interaction of both technology and market, and the driving force shows different functions through different stages of product development. The model subdivides technology activities and market activities (factors) and correspond them one by one from every aspect of product concept development.