Yangzhou Toy Industry Own Brand Creation And Promotion Research

As a well-known toy industry, after years of development, Yangzhou toy industry has became own many marketing in China, even in the world. However, through a period of research, I gain basic understanding of Yangzhou toy industry, Compared with some international well-known brands of toys manufactory, toy factories in Yangzhou only depend on pure OEM production.In the circulation of the market, tens of thousands of toy products they produce have been hallmarks of other brand, eventually earned only a fraction of which were extremely modest. Brand owner and terminal operators scrambled channels have the most profitable.What causes the abnormal development of Yangzhou toys? Is the brand toys concept weak? Are toy production or management methods not scientific? For the future development of the whole industry is moving toward assimilation? With these puzzles, I visited several of the larger toy manufactories in Yangzhou, obtaining first-hand information, besides this I also read a lot of toys on the data analysis and theoretical attempt to have better understanding of the depths of the reason and try to resolve these problems. Although there are so many theories about the market for the brand and brand development, However, relatively little attention to China's own toy brands, Most of these articles have not been able to combine the Yangzhou - depth study of the specific circumstances of the toy industry, How establish and promote the brand theory according to the specific conditions in Yangzhou.I sought the development of the toy industry from Yangzhou, in light of what we learned in the dissemination of knowledge on the theory of marketing. I devoted to analyzing the local toy brands in some of the issues that arise in the process of the road, reveal some confusion hidden behind the concept of branding and marketing, introduce some of the more advanced and able to play a positive role in promoting the marketing of the market theory, providing practical measures, promoting the development of a more international situation and more brands development to the...