Xiecheng Company Of The Real Estate Agent Brand Establishment Strategic

Since 20th century, the brand construction has been more and more bigin enterprise's function, faced with the intense market competition,the enterprise must want to hit strives for the survival and thedevelopment, must forge own as soon as possible brand, thus forms thefor midable core competitive ability, this is the enterprise expands the development inevitable trend.The paper first carries on the analysis to the real estate present situation and the real estate brokerage enterprise, proposed the real estate brokerage enterprise needs to want to grow strong, must carryon own brand construction. How next discusses has avoided the present enterprise in the brand construction erroneous zone, pointed out only had through simultaneously promotes enterprise aspect and so on interior management, service, public relations, advertisement, CI to be able truly, effectively to found the enterprise brand.Xiecheng the real estate broker company is founds with 1995, was Beijing most has the development history and most has one of scale specialization real estate brokerage enterprises. At present the real estate broker profession competition is intense, in order to promote to cooperate the company the core competitive ability, the formulation cooperates the company the brand establishment strategy, has the important practical significance regarding the entire real estate broker profession.In to cooperates the real estate broker company to carry on in the brand construction, through the thorough enterprise in, proposed cooperates brand construction strategy step: 1st, in aspect and so on management, service, advertisement, public relations for cooperates the company to establish the brand to mold the plan. 2nd, through MI,BI and VI design establishment brand operation plan. 3rd, formulation brand appraisal method.