The Study On Theme Parks' Co-opetition

The industry of theme park has assumed a scene of prosperity and developed fastly since Disneyland was opened in California of U. S. A in 1955. China's theme park development began from the first theme park "Splendid China' was founded in Shenzhen in 1989. And since then , more and more theme parks spring up in the whole country. However, many parks among those closed down in 7 to 8 years while some succeeded. Pearl river delta is an important area of theme parks in china and had become a model of success in the past.But now, the industry also has got into trouble and many parks bust up because of financial problems. Unfortunately, much funds is discharging into the market of theme park.As times changes from a traditional industrial economical age to a new economical age, the competitive pattern has become "cooperative competition from antagonistical competition. And the paper studies the co-opetition model of theme park and finds an effective method to sustain its development.The paper discusses the model, the conditions , the motivative factors of theme park co-opetition, and then propounds a theoretical frame. Additionally, the paper also raises the co-opetition strategies of theme park in the base of analysis of environment and objects of co-opetition;finally, the paper does a positive study based on the theme park of Panyu Changlong Corp.