Successful Experience Of Aboard Theme Park And Inspirations For Chinese Theme Park Development

With the development of social economy, tourism gradually becomes a vigorouseconomic development form. Theme park is a group of man-made entertainment attractions,and other events in a location for the enjoyment of large numbers of people. It is an importantpart of tourism activities. After20years of development, the number of theme parks in Chinahas increased to2500. With the rapid development, however, most of parks experienced a badmanagement and at a loss state. Under such circumstances, this paper will borrow somesuccessful experiences of Disney Theme Park in Orlando to promote the sustained andhealthy development of China’s theme park tourism. The first part of this paper illustrated theresearch significance, research methods, and research ideas for each section of the article.The second part introduced the research of the aboard theme parks in four aspects-thedevelopment of the theme parks, theme park location, regional economic development, andconsumer behaviors. Then the author studied some case of domestic theme parks, primarilythrough the conception import, problem reflection and research directing. Research of abroadtheme parks are mostly from a microscopic point of view. They attach more importance to thedetails, such as the composition and development of parks and they evaluate and analyzethese details, either. In China, on the other hand, the research is mostly from a macroperspective. Recently, the domestic research has gradually experienced a change to be morepractical, multi-angle and multi-faceted. Meanwhile, the theoretical system of this disciplinehas been improved constantly.The third part deals with a general study of the theme park including the conception oftheme parks, the classifications of theme parks and the features of theme parks. Theme parkface to high investment and high risk. And it adopts advance technology to refine and updateits product, their life cycle requires constant innovation and so on. The fourth part is toanalyze current development of domestic and abroad theme parks. To the development ofaboard theme parks, the author analyzes the development of theme park in the United States,Europe and Asia as well as their development scale and management model. For domestictheme park development, the author reviewed the development process of China’s themeparks, and summed up the different characteristics of each stage of the theme park. Throughthe case studies, the fifth part further introduced the development of the Disney theme parksin Orlando, its product characteristics and investment management model. Also it summarized the successful experience of Orlando theme park: the geographical advantages,the focus on scale effect；Abroad market position, the on visitors interaction；High tech assolid foundation, detail-cared and high-quality service；The focus on independent innovationprojects, in-time updates the industrial chain expansion, diversification of financing and realestate investment. In part six, the author based on the successful development of the Disneyexperience, combined with the actual situation and the disadvantage of the Chinese themepark development, It provides us the successful development experience of aboard themeparks and their inspiration to Chinese theme parks. For the better sustainable and healthydevelopment of China’s theme parks, we must learn from the successful experience of abroadtheme parks. Finally, the authors summarized this article and present the prospect of theresearch.