Study On Promotion Strategy Of SZL Agricultural Theme Park In Binzhou,Shandong

In the past 30 years,great changes have taken place in the form of agricultural development,the direction of rural construction and the way of life of farmers.As a new form of agriculture,leisure agriculture rises vigorously and develops rapidly.It effectively connects cities and countryside.It not only avoids the further enlargement of urban-rural gap and brings the countryside into the fast lane of development,but also enriches the lives of urban residents,improves their quality of life and solves some problems brought about by urban solidification.New rural construction can not be simply understood as urbanization of rural areas,but the policy of "production development,well-off life,civilized rural style,clean and tidy villages,democratic management" shows that under current conditions,it is one of the most concise ways to learn some experience of urban construction in order to change the rural landscape.Accordingly,there are also changes in the lives of farmers,whose direction is still consciously or unconsciously close to the leisure mode of urbanization.From this point of view,agricultural theme park is a very meaningful combination.Its value is not limited to the economic profits brought by a new leisure industry,nor to the direct display of the new countryside in the construction of new countryside,nor to the change of life concept brought about by the improvement of farmers' living standards.Whether it is the diversification of urban functions,the urbanization of new rural construction or the modernization of farmers' lives,it can be fully reflected in this point.From the perspective of industrial development,on the premise of ensuring sustainable development,the core of leisure agriculture is participatory development and experiential economy.People's sense of comfort,novelty and pleasure is of vital importance to the participation of the public,and the participation of the public determines the survival of the leisure industry."Return to nature,embrace green" attitude towards life,the desire for simple and beautiful rural scenery and strong farming experience,bring vitality to leisure agriculture,but also put forward higher requirements for leisure agriculture.Lack of characteristic landscape farmland,monotonous ancient villages,uniform work experience,obviously can not drive the development of leisure agriculture.Beautiful pastoral ecology,natural villages with ecological characteristics and new high-tech agriculture are undoubtedly the indispensable points of view of eco-agricultural tourism.As a combination of pastoral scenery,ancient village form and modern science and technology,agricultural theme parks are an important display channel for the development of leisure agriculture.Its construction and development can provide more places for the public to carry out leisure activities,effectively promote the common development of urban and rural areas,and enhance the advancement of related science and technology.At the social level,the effective construction of such parks can provide more jobs for various regions,and effectively deal with the issues related to agriculture,countryside and farmers,so that people can have more places for leisure and recreational activities;at the economic level,the construction of such parks can help the regional socio-economic development further,and effectively enhance the wages of the local community;At the planning level,carrying out relevant planning work reasonably will also help rural areas to further develop and effectively protect the ecological environment.Based on the theory of agricultural location,experiential economy,sustainable development and Shultz's theory of transforming traditional agriculture,through the analysis of the concepts of leisure agriculture,sightseeing agriculture and agricultural theme parks,this paper analyses the typical cases of international and domestic construction of agricultural theme parks,combs the characteristics and functions of agricultural theme parks,so as to promote Binzhou SZL agricultural theme parks.Provide strategies.On the basis of a comprehensive survey of the current situation of SZL agricultural theme park construction,more effective strategies are provided.