The Study On Development Strategy Of Hunan Shen Xiang Industry Shares Limited Company

In recent years, the demand of automobile product and service increases rapidly along with the economy development. It has been more than ten years' exploration since the automobile service industry came into being and gradually developed. One or several comparatively famous automobile service enterprises already emerge in the regional range of our country. Hunan Shen Xiang Industry Shares Limited Company is also one of these companies. It encountered unexpected difficulties and problems in the course of market development, causing its slow development. Based on the survey of automobile service market and automobile service brand enterprises of domestic market and foreign market, as well as the investigation and analysis of the automobile service industry development, this paper carries on the analysis to the present situation of our country's automobile service industry and promulgates development opportunity and also the threat which the Shen Xiang Company is facing. Then the paper locates the goal market from the Shen Xiang Company, and summarizes the Shen Xiang Company's superiority and the insufficiency in the market development, the union company's mission and the strategic target, designs the enterprise developmental strategy, and solves the problems which appear in the developing process.The paper expounds the background, significance and research trend of the selected title and analyses the external environment which the Shen Xiang Company faces. This chapter mainly analyzes the trade trend, the competition factors, the variation tendency of the automobile service industry, the development potentiality and the external opportunity and threat of the market etc. Next, the paper analyzes the interior conditions of the Shen Xiang Company. It describes the basic management condition of the enterprises and seeks the inside advantage and inferior position. Basing on the former analysis, it summarizes the challenge, opportunity, superiority and inferiority which the Shen Xiang company faces, unifies its mission and the strategic target, makes the development strategy choice of the Shen Xiang company. Finally, it discusses the development implementation and guarantee measure, and thinning from company's management function, enterprise culture, financial administration, human resources and marketing angle separately to ensure the measure, implement in the concrete tactics. And we made basic conclusion on result of study finally.The study shows that in the coming period, market development strategy is the best choice for Shen Xiang Company. In addition, this paper sets a series of security measures to ensure the smooth progress of the company's future development, preliminary meeting the future development strategic needs of Shen Xiang Company.