Development Strategic Studies Of SHEN BEI State-owned Assets Company

Since the reform and opening up, china has made significant achievements in theeconomic construction, the government company plays a role in different economicenvironment. During the construction, local governments has the guiding function ofbuilding the public products and redistribution the income, and realized thegovernment function in the market economy. Right now, the existence of the local COwhich operated under the government’s platform is not a problem, but how to form across regional operator has become a universal problem. The CO. has to establish astrategic plan with there own situation. This article take the Shenbei New Areaendowment company as the research object, through analysis and research theexternal and internal environment, find the advantage and potential, optimized thestrategy scheme, form a solid foundation for realize sustainable development, at thesame time provides a real case for those CO. which under the same situation.Enterprise strategy management refers to methods of management and the toolsspecifically devised to assist businesses when determining strategic decision asselection, design, control and implementation. It relates to the development ofenterprise, is the tool and theoretical guide to achieve the established goal.This article introduce the company’s current operating condition in the first place,and then analysis the company’s external environment through the PEST, MichaelPorter’s Five Forces Model, etc. Pointed out the influence which has made by theeconomy environment to the state-owned company. After then, the article will made acomprehensive analysis by the internal resources and core competence. In the aspects of how to build a strategy, this article proposed to build four business segments byanalysis the present national endowment company’s’ strategic direction. In the aspectsof implementation and management, the article exposed the present operationsituation, points out the existing problem and provide an optimized scheme by twosection: company’s structure and company’s culture influence.This article is to help the company which under the government platform, toimprove the comprehensive strategy, to guide development direction, achieve thesustainable development and to sustain advantage in a competitive businessenvironment.