The Research Of Customer Relationship Management For Baling Company, SINOPEC

With the development of marketing economy, the market trends to varsity, requirement of customers trends to personalization, marketing competition is extraordinary sharply nowsdays. If enterprises want to remain invincible in metabolic market circumstance,they must change prosecution conception, change deploitation and serving manner, Customer Relationship Management (CRM )has turned into the important poise for enterprise forming competitive advantages.CRM means that enterprises persist in accumulating custom,s information, make use of acquied information to set down market strategy and meet customers. indivial demand. CRM. implies the changes of ideas, that is, enterprises lauching all the management activities based on customers.Under the background of Baling Company, SINOPEC, the paper apply CRM theroy, help enterprises develop ,obtain and maintain customers extremely and make enterprise trover superorities in furious marketing competition. Firstly, the arctile begins with researching background and significance of CRM, stress expatiating the forming reasones, meaning and application condition of CRM theroy ;Secondly, the arctlie analyses the CRM actuality of baling compnay, pointes the existent problems of Baling CRM; Whereafter, the arctile exerts CRM theory to put forward blue printes in sloving these existing problemes:through establishing customers archives, identifing and selecting customers, build a system that encitcling customers, elevating customers, satisfaction and loyalty.Lastly,enclosing Baling CRM precept, the arctile make the policy and suggestion, that is, seting about from enterprise interior, alterating enterprise culture, rebuliding operation flow,reformimg organising framework, improving employee diathesis, making perfect conformity of CRM and ERP system.Overpass the discussion of CRM theroy and practice, the arctile attempts to provide a unified and efficient CRM precept for national bigness enterprise analoging Baling Company.As well as, the arctlie look forward to give apocalypse on national bigness enterprise upgrading core competition power and forming competition superority.