The Reseach On Strategy Of Distribution On Channel Of SP Aesthetic & Plastic Surgery Department

SP Plastic Surgery Service Company Limited is a typical medicalservice institution in terms of its scale, services and style. SP companyenjoys good brand name with its main customers located in Harbin and itssurrounding areas. However, SP Company is currently confronted withintense competition, limited operating funds and difficulty of salesescalation, which reveals the disadvantages of its marketing pattern andstrategies. This paper mainly discusses the marketing channel design andmanagement of SP Company, analyzes the existing problems of its mainmarketing channel, finds out the root causes and raises new model ofmarketing channel.This paper starts with the description and summary of the currentsituation of Chinese plastic surgery industry and SP Company. Based onthe shortcomings of SP Company's marketing channel and the rapidmarket changes, the author designs a completely new consumer-orientedmarketing channel for SP Company, and then analyzes and evaluates thisnew model. This paper also elaborates on the necessity of establishing...