Plastic Brand Communication Strategy Of The Beauty Industry

With the market active system continuously improved and developed, gradually heating up competition among medical institutions. In particular the rise of plastic surgery industry, private institutions have sprung up shaping the face of quite a mixed bag of plastic surgery market, a number of shaping institutions have begun to take the brand strategy, such as design, business positioning to cope with fierce competition, and establish hospital brand, and constantly improve the hospital core competitiveness. However, late start plastic surgery, many hospitals in brand building, promotion is also very immature:brand image is relatively coarse, non-brand culture, brand-free ongoing maintenance, no clear brand philosophy,Promotion Strategy... ... However, serious homogenization faces new round of health care reform, shaping institutions to greater acceptance within the market, enterprise, information, globalization of the test compounds, plastic surgery industry will usher in a brand communication times. Health care reform through the spring breeze, the open by the general public thinking, more and more plastic surgery into the public life, to build brand cosmetic surgery industry, research and development of effective medical and brand communications strategy, so the early trend in cosmetic surgery industry Standardized path of development, is cosmetic surgery industry and the whole health care industry faces an urgent need to address the problem.This study related to brand communication concepts and theories based on the brand and brand communication theory made explicit in the context of a brief combing, and further explained to the audience as the center of creative brand communication theory in the propagation process in application. In addition to the cosmetic surgery industry, the status of brand communications carried out a detailed analysis, by analyzing the propagation characteristics of the brand cosmetic surgery, using the method of combining theory and practice of the plastic surgery industry, the spread of the brand is different from previous studies proposed innovative strategies, and to the beautiful cosmetic surgery hospital time an example instance of brand communication analysis,From brand building, CIS import, integrated marketing, brand growth and management, creative and brand advertising perspectives on cosmetic surgery industry, the strategic communication of the brand.Beautiful time on the spread of plastic surgery hospital brand empirical research to establish the system, integrity and independence of the plastic surgery industry brand propagation model, the new economic era in the urgent need for quick operational capacity to increase brand cosmetic surgery industry a standard set of Yi Liao brand communications operation of the system. In addition, a beautiful time in the cosmetic surgery hospital of brand communications study, for the first time into the "creative brand communication theory," and by "brand endorsement," "spread the brand experience" opened up a new economy brand new mode of communication. In addition, the proposed "brand growth management" theory,Spread the brand to maintain and extend open late certain direction.