Marketing Strategical Study On W Plastic Co.Ltd Business Administration Orientation

As China’s plastic pipe production companies,especially small and medium-sized companies lack a scientific assessment of the market prospects,the lack of positive response to the way of thinking in marketing continue to use the traditional way of selling,or try to use in other industries to achieve successful marketing practices Its own did not find the characteristics of the plastic pipe industry in line with the special marketing strategy,resulting in high marketing costs,marketing results are not ideal.Therefore,this article to W Plastic Co.,Ltd.as a case,through the W plastic company’s existing marketing diagnostic analysis and propose solutions to improve the company’s market competitiveness.This paper uses the SWOT analysis method to study the opportunities and threats faced by W Company,its own advantages and weaknesses,and find out the market positioning of W Company’s marketing strategy from the aspects of products,price,channel and promotion with "4Ps" marketing theory.Marketing efforts are not enough,high production costs,pricing a single,irrational marketing channel structure and other issues.According to the analysis of the problem,the author puts forward some suggestions on how to clarify the market position,build the brand,improve the production technology,strengthen the price management,systematically optimize the marketing channel,strengthen the online marketing channel construction and innovate the promotion mode.In particular,the plastic pipe product line marketing channel research,is on the status analysis and others on the basis of research results,in order to expand the plastic pipe business marketing channels for a bold exploration.