Study On International Marketing Strategy For Shenzhou Electronic Co.Ltd

Thanks to the foundation of economy system & open-up of China with the economy globalization and China's entry into WTO in the background ,China's small and medium-sized private enterprises have been growing up to be a very important sector of China's economy and also, an important motive power to boost China's economy increase., giving the progress of technologies and international of vocation diversity, many small and medium-sized private enterprises have to face more opportunities and challenges, what they need to do is not to attend the international competition or not, instead, they have to find a way out to survive the competition by grasping opportunities. Thanks to the international transfer of set-up-box industry , Shenzhou Electronic Co.,Ltd has grown up to be a TOP 5 OEM enterprises in mainland China as a private company within several years by taking advantages of all the above factors .With many years of experience of international marketing in Shenzhou Electronic Co. Ltd,the author has a clear understanding on the international marketing and the development history of international business of Shenzhou Elctronic Co.,Ltd . To find a suitable road of international marketing for Shenzhou Elctronic Co.,Ltd under current severe competition environment has become the author's duty and obligation.Based on years of good practical experiences on international marketing, the author analyzes the current situation of international set-up-box market and reviews the gain & loss of previous international marketing of Shenzhou Electronic Co.,Ltd , and thus, he adopts the latest theories of marketing 4RS and other related subjects to bring forward some pertinent and operable solutions to international marketing of Shenzhou Elctronic Co.,Ltd by starting from the real practice of this company & combining with the theory of strategy for better fighting in international competition.This thesis consists of seven chapters. Chapter 1 is aimed at the theoretical research of marketing and its difference compare to international trade, more importantly the latest development of marketing theory 4Rs . It point out the main issues of this thesis & the frame of study method .Chapter 2 focus on the introduction of set-up-box and the special characters of set-up-box worldwide market, also the introduction of Shenzhou ElectronicCo.,Ltd & its current operation situation and the problems ahead for international marketing. Chapter 3 ,based on the analyzes of worldwide environment for set-up-box marketing like international system/economy factors/politic factors and multi culture backgrounds ,the author figures out the current industry competition together with the study of the current domestic industry policies ,thus come out the strategy for chapter 4 . Chapter 4 is mainly concerning the international market strategy for Shenzhou Electronic Co.,Ltd based on SWOT model . In Chapter 5 the author point out the position of international marketing after the study of segmenting/targeting for worldwide set-up-box market. Chapter 6 includes the tips for its international marketing like looking forward to connections/efficiency/long-term business/win-win on the consideration of paying more attention on communications/service/pay-off .This thesis will be carried out in following flows : introduction of international marketing theory, analyzes of industry , analyzes of competition, strategy , market positioning and tips for international marketing and finally make a conclusion .