Research On Marketing Strategy Of Electronic Banking International Settlement System Of Commercial Bank

With the "Internet plus" tide rise,in order to meet the market demand and the development of enterprises,China's commercial banks try to explore the process of computerization and paperless of international settlement,and try to optimize and upgrade traditional settlement products such as L/C,so that they can better adapt to the development requirements of networking and intellectualization,so as to enhance customer's service experience for timeliness and convenience.Promote the import credit business of an electronic presentation,marking the attempt of commercial banks in China a success in the "Internet plus" in financial upgrade.The innovation of the Internet platform for the traditional letter of credit paper presentation mode complies with the trend of international standardization transactions such as bulk commodities based on e-commerce platform.It is the application of the e-UCP for the application of electronic documents by the International Chamber of Commerce,which also conforms to the goal of the State Administration of foreign exchange to promote the electronic development of foreign exchange business.Import credit electronic documents for its efficient and safe features,so that the credit of the traditional settlement products in the "Internet plus" era radiate new vigor and vitality.Based on the above background,this paper studies the marketing strategy of the electronic international settlement system of commercial banks in China.Based on the literature and research results at home and abroad,this paper introduces related concepts and theories,including the concept,principles and classification of international settlement,and the connotation of electronic international settlement.Combined with the current development of commercial banks' electronic international settlement,through the analysis of the status quo and working process of the international settlement business of Agricultural Bank of Liaocheng Branch,the specific marketing strategy of the electronic settlement system of commercial banks is put forward,including product strategy,price strategy,channel strategy,promotion strategy,service process strategy,service personnel strategy and service display strategy.On this basis,we discuss the marketing guarantee of the electronic settlement system of commercial banks,mainly from the aspects of personnel protection,organization guarantee,capital guarantee,and the combination and optimization of electronic international settlement system and trade financing.In the high speed development of the Internet plus financial background,I hope that through this study,to enhance the comprehensive competitiveness of China's commercial banks in the international trade of the financial market,so that our commercial banks go better and farther on the road of development of electronic business of international settlement on the market.Therefore,the study of this paper has a certain theoretical and practical value for the development of the market expansion of the electronic international settlement business of commercial banks in China.