Research On The Management Strategy For Jiangxi Nanchang Tourism Group

With the development of tourism , the market competition is more and more intense ,Meanwhile, the strategic management is catching the eyes of enterprisers and economists because of feasibility and maneuverability. This article obtains from the strategic management basic principle and the method, take the Jiangxi Nanchang Tourism Group Co.,LTD actual situation as the example, the theory and actual unifies, makes every effort to explore a feasible road for the Jiangxi Nanchang Tourism Group long-term health development.On the basic theory of management strategy ,the development and management present situation in Nanchang Tourism Group Co.are analyzed,and the macroscopic environment and industry competition situation for the tourism group are analyzed and evaluated by using PEST analytical method,Porter's five kinds of competition force model and External Factor Evaluation ,it is considered that Nanchang Tourism Group faces with many opportunities such as favorable national policy, enhanced purchasing power and developed travel, good finance etc. and many threats such as increased competitors, increased substitute and increased requirements of client, etc., and the related evaluation leads to a conclusion that the Group is currently in an attractive market. The basic conditions for the development of the Group in tourism field are analyzed. The internal environment of the Group is evaluated by using Internal Factor Evaluation Matrix, it is considered that the Group has many advantages such as capital adequacy, higher brand recognition resources owned monopoly , etc. and many disadvantages such as lack of talent, enterprise size, management, infrastructure problems such as inferior work, ability etc. In the thesis, Domestic tourism motorcade project of the Group are analyzed, using qualitative and quantitative analysis, and product markets (mainly the Boston Matrix ) on the basis of internal and external environment analyses. to Nanchang Tourism Group for the analysis and evaluation to determine the type related to the development of diversification , Strategy should be made to ensure an efficient implementation by building up valuable standard custom, enhancing human management, consolidating conformity ability of strategic sources, motivating creative ability and implementing the plane of building brand.