The Research On Competitiveness Of Small-Medium Shipping Company

With the economic of the world rebound , trade freedom and interrogation, international shipping market presents flourish, thus the rapid development of our country shipping market. Upon the fierce competition of shipping market, medium and small shipping enterprise ought to strengthen the construction of them, continuously increase market competitiveness, in order to gain great progress. The paper analyses the competitiveness environment of medium and small enterprise; provides a method to value competitiveness; and seeks how to improve the medium and small shipping enterprise's competitiveness.Based on competition and core competition theory, this paper emphasizes Poster's competitiveness theory. The theory has influenced international enterprises as well as government. The key themes of the theory include: industry analysis, competitiveness opponent analysis, strategy orientation and so on. The competition strategy theory focuses on the following three points: "five power" analysis, entrepreneur value chain, diamond system. Moreover, it also depicts "peculiar resources".According to massive documents and extensive social investigation, the paper defines the medium and small shipping enterprises. Meanwhile, it exemplifies many characteristics of medium and small shipping enterprises, analyses advantages and disadvantages in competitiveness of medium and small shipping enterprises nowadays, expounds the competitive environment from macroscopic, medium scope, microscopic perspectives to study enterprise competition.This paper analyses and study systematically core status and key function of entrepreneur competitiveness, founds the overall framework of Chinese medium and small shipping enterprises in competition construction, puts forward principles in Chinese medium and small shipping enterprises' competitive index system, sets up competitive index system of Chinese medium and small shipping enterprises. According to the system mentioned above, it evaluates effectively competition index of Chinese medium and small shipping enterprise, applying AHP and fuzzy theories.