Under The New Situation Based On Core Competitiveness Of Small And Medium-Sized Enterprise Development On Shipping

As economic globalization intensifies, Evolution of the market competition is becoming fiercer and fiercer. The shipping industry, the basic industry of the national economy, is also by influenced inevitably. The degree that opening our shipping market is enlarging; The step that foreign shipping companies entry into our market is acelerating; The external and internal environment that our shipping company confront is changing, and so on. In particular, There are large number of small and medium enterprises shipping in China. The problem that these shipping companies how to deal with the opportunity and the challenge become a very important focus that the experts and scholars discuss frequently.This paper attempts from the perspective of the core competitiveness to research on small and medium-sized enterprises shipping the survival and development of the Road. The core competence is the core competitive ability in a company, it is the origin that company can achieve the persistent competitive advantages. The core competence has the characteristics of value, specialty, extension and dynamic. With the depth of adjustment about global industrial structure, with the acceleration of process about global economy unionization, establishing the core competence and shaping the special competitive advantage, is the key that a company can survive and grow in the drastic market competition, the shipping companies is also confronted with the same situation. By analyzing shipping enterprise's core competitiveness, Application of Michael Porter's 5 Forces model, this paper Strategic analysis mid- and small-size shipping companies' competitive shipping status, Made the strategic thinking of the logistics business. At present, China's small and medium-sized shipping companies the lack of sufficient funds and strength, comparing with Large shipping enterprises, is at a disadvantage in the competition. As a starting point, this paper discuss the way of small and medium-sized shipping companies to participate in the integration of shipping logistics services. By studying the scope of logistics service, the cooperation with customers and cooperators, the process of virtual business and the organization, this paper construct shipping small and medium-sized shipping companies and the basic framework of the logistics business. This paper focuses on the small and medium-sized shipping companies logistics business strategy implementation plan. Firstly, the small and medium-sized shipping companies to implement shipping logistics management strategy must awaken the basis of preparatory work; second, the construction of the information platform, including analysis of function requirements, according to which function models are designed.Based upon above, In this paper, PanYu District, Guangzhou City the status of small and medium-sized shipping companies engaged in a more detailed strategic analysis, is analyzed in this paper and some suggests are put forward on the reform and construction.