The Analysis Of Evolution Of Subject And Object Of Science Popularization In Transformative China

Subject and object are main parts of science popularization. At present, china is in the period of social transformation, subject and object change in different respects. The subject is characterized by diversification and medialization. On the one hand, diversification means variety of subjects, which means traditional subjects still exist and new members or organizations directly join in or change their parts to play subject roles. On the other hand, it means variety of their behavior, which means variety of justification behavior and that of communication behavior. Medialization is the result of subject being close to media, which is helpful to science popularization and its development, but meanwhile the functions of subjects are probably lessened. The object is wholly characterized by interest,subjectiving and recreationalizing. Interest means people pay more attentions to science information connected with their life; Subjectiving means personification of choosing and that of justification; Recreationalizing means recreation of information consumption. As for the new special groups, objects are divided into two parts and their behavior is characterized by marginalization. Social transformation, the changes of contents and ways of science popularization are the reason why subjects and objects evolve. Social transformation caused appearance of new subjects and objects, increase of function of science popularization of old subjects, variety of behavior of old objects; Changes of contents of science popularization caused new objects are divided into two parts, scientists have two roles—subject and object, and working personnel in humanities and social subjects become subject; Changes of communication ways caused the interaction between subjects and objects on new technology platform. It is possible to construct new relation between subjects and objects. The author thinks three supportive systems of science popularization should be constructed—policy supportive system, organization supportive system and technology supportive system . In three systems, government plays the roles of leader, organizer and regularize. New relation between subject and object cause three results—more attentions are paid to subjects'interests, more demands of objects are met and their qualities are improved. Therefore, the idea of science development—serving for people is carried out.