The Researche On Competions Stratges

The choice of the company strategy policy in fact is to establish the communication and adjustment between environment and the inner resource of the certain firm. Although the relative environment of a company includes the social, diplomatic, economical and technical factor, the key one is the certain industry in which a company involved. The industrial structure plays an important role in establishment of the competitive rule and the prospective strategy policy.The Chinese meat food industry is a fast developed one. Its output value amounted to 400 billion Yuan by the end of 2001.It is the first country in the industry of making meat food in the world. Its output value amounted to 100 billion Yuan by the end of 2002.As the lower product of meat food is made easy, there are 2800 enterprises of the meat food industry in China. 13 per cent of them are the state enterprises.34 per cent of them are the collective enterprises.19 per cent of them are joint-stock companies. And 21 per cent of them are enterprises of foreign capital. They are from Hongkong, Macao and Taiwan. 8 per cent of them are share-cooperated business. Most of them locate in the coastal area and the areas of East-China, South-China, Middle South-China and North-China. They are in the Jiangsu,Sandong, Zhejiang, Guangdong province, Sanghai,Beijing.Some enterprises have behaved splendidly in sharp market competition. They have not only achieved strategic goal, but also made profits and owned market share. Their experiences are vivid cases for the other Chinese enterprises. The analysis of these enterprises means a lot for the other Chinese enterprises that are involved in the worldwide competition.Yu-run Group that took the advantage of the environment and its resource avoided the disadvantage of a company and the threat from the environment, which had achieved success. But facing the free competition domestic market and foreign giant entering into China, to promote the enterprise to a new level and maintain its leadership in the meat food industry and advance greatly in China, Yu-run Group must adapt the competitive structure of the meatfoods industry as a strategy policy is made and carried out. It must strengthen core competitiveness by specialization based on our decade experiences, and expand scale of utilizing every resource in few cost strategy of the meat food industry. Meanwhile it should do as follow: firstly, reducing the management capital by perfecting management structure of a modern company and strengthening the interior management with the measure of implement of informative management. Secondly, reducing the operating and producing capital by increasing the productive scale and perfecting a specialization in production with the measure of horizontal merger and restructuring. If the Yu-run Group insists on this strategy, sustained development of the enterprise is ensured.