Research And Application Of The Retail Industry Competitiveness

With the increasing integration of China's economy into the global market, various researches regarding competitive power have drawn wide attention among Chinese government, industries and academic field. Being the main component of the tertiary industry, the retailing not only makes great contribution to national wealth increase, but its competitive power also produces strong influence on the primary industry and the secondary industry due to its close link with the two. For this reason the competitive power of retailing is worthy of further investigations and studies.From the perspective of the industrial competitive power and based on related theories, this paper is designed to define the competitive power of retailing and construct analysis frame and index system for evaluating its competitive power. On the basis of this index system for evaluation, an elementary comparison is conducted between the retail trade in China and other countries where retailing is a highly developed trade, for the purpose of finding insufficiencies of the driving factors for its competitive power, and of providing strategies for enterprises as well as suggestions for relevant governmental institutions which are responsible for making industrial policies and plans.Generally, this paper consists of five parts. The first part provides a general introduction about the purpose, significance, current situations of related studies, concepts and methodology of this research. The second part firstly elaborates relevant theoretical frames for industrial competitive power .Then a definition for the competitive power of retailing and its implications will be given, on the basis of the definitions of industrial competitive power and the characteristics of retail trade. The essence of circulation function of retailing is employed as the yardstick thereof. The third part concerns the index system for evaluating the competitive power of retailing, which is constructed according to the aforementioned study model of the competitive power of retailing and the features of competition of retail trade. The forth one is mainly composed of empirical analysis on the retail trade in China, according to the index system mentioned above, as well as comparative analysis on the index with as the standard the related indexes average of retail-advanced countries and regions. The advantages and the disadvantages of China's retail trade will pointed out in this part. Finally, some solutions and suggestions will be made in the last part.