Study On Public Relations Of Property Management

By the 20 years development, the property management industry achieved tremendous accomplishments in China. At the moment, the industry has more than 20,000 enterprises today, above 23,000,000 employees. Along with the booming development of the property industry management industry, the public relations theories become more and more important in the industry. Based on the practice of various property management firms in China, public relations in those firms face many critical problems.Especially after our country join WTO, the large quantity international property management enterprises enters the our country continuously, which cause the property market become more competitive, thus Chinese property management firms need to develop their core competences, with it, public relation issue will become fundamental.This dissertation firstly explores the essential concepts and theories about the Public Relation, the develop the theories related to Property Management It specify there goals in the public relation issues in the Property Management, as well as institution organization, employer development. Then it gives a deep exploration about the both inner and extended factors in public relation, based on the practice of Property Management in China.