The Research Of The Evaluation System Of Marketing Management In China Telecom Huizhou Branch

Facing the opportunity of 3G and enterprise-reformances, it becomes apparently urgent for China Telecom HuizhouBranch, as one of the telecom -operating enterprises in China, to promote its marketing management system scientificly and systematicly.This article advices a complete set of systemmatic methods for telecommunications enterprises through marketing environment analysis, customer subdivision, customer strategies ,making of marketing strategies, designation of marketing activities and evaluation of marketing effience,etc. It emphasizes on the application tools and organization flows for marketing subdivision around the 6 essential taches of marketing management system, combs and optimizes the existing marketing management system.Through tool application analysis and flow introductions,it adopts the sciencifitic model analysis, focused on the "value & behavior" double-dimension analysis. It combs the working flows of the optimized marketing management system by model reckoning and case application, so as to raise the marketing management level practically, and help China Telecom Huizhou Branch to optimize its marketing management system for the maximization ratio of marketing output to input, especially on the marketing responsivity and success ratio for home customers.