Research On Market Segment And Positioning Of Computer Company

Any manufacturer launching a computer business in China is impossible to serve all customers of this huge market. Because our country has a large population, vast territory, and has such disparity as the economic development, culture, income level of all parts, etc. Customer's demand to the purchase of the computer presents the diversification too. For this reason,our country computer manufacturers, for the purpose of meeting different purchase demand better, need to recognize its differentiated market which they can effectively service . In the tarket marketing of the computer, marketing people distinguishes out main differentiated market, combine the resources of the company and strategy and assesses each appeal of differentiated market, diffentiates market one or several as the target, subdivides the market and customize the product development of the computer and corresponding marketing scheme each one. So, The computer manufacturers engaged in target marketing can certainly serve their customers more effectively.This article takes the differentiated positioning strategy of the T Computer Company as an example, to explain how our country computer enterprises to execute target marketing tasks. Firstly, introduces current domestic and foreign target marketing theory about the market segmentation and positioning, second, introduces the T computer company's background. In its background, I analyze both good and bad aspects of T Computer Company's target marketing strategy. Thirdly, elaborated our country computer market condition as well as the way in which each computer manufacturer develop market segmentation, positioning. Finally, according to market data, I utilize the SPSS to make a...