Research On Market Positioning And Competitive Strategy For SKY Company

When an industry has took a new technology or new laws, regulations and policies ofa country, new market opportunities can produce, some entrepreneurial technologycompanies will breed for from this new market opportunity.This type of company usually easily access to the success of start-up stage during theopportunities, but how to choose the right market positioning and competitive strategyoften becomes the key to success in the subsequent development of process. In this paper,the author studies on the SKY science and technology company which is a start-uptechnology company.The author detailed study on a large number of literature related to the SKYtechnology company.Through the case analysis method and the orientation of the theory,such as STP, SWOT analysis model, Five competitive model and Three kinds ofcompetitive strategy (Total cost leadership strategy, Differentiation strategy and Focusedstrategy).The problems for the SKY technology company existing in the marketpositioning and competitive strategy are analyzed in detail. The author put forward morecomplete solutions and guarantee measures which suitable to its present development.This article research results is obtained that this type of entrepreneurial science&technology enterprises similar to the SKY company, after its initial small success, it mustmore clear their goals about the four aspects such as Product positioning, Brandpositioning, Competition positioning and Consumer positioning. The enterprise shouldchoose right market positioning and competitive strategy during its different developmentstages. It can’t get lost the way forward. It may avoid blind diversification and scaledevelopment...