The Research Of Development Strategies Of Container Transport In Ningbo Port

The research on strategic management, which puts emphasis on both strengths and weaknesses of a company, is to monitor and assess the external opportunities and threats so as to find a strategic direction for the company and put it into practice. The practice and research of strategic management dates back to the 1960s and in recent years it has become a widely-used and effectively-functioning new management mode and subject. In the meanwhile, strategic management is gradually being applied in the decision-making of port development. It is widely proved that applying the theories in terms of strategic management to orient and study the port development strategies is of enormous significance. The Ningbo port has already realized the historic leap from a feeder service port to an arterial one. However, the container transport is confronted with the issue of second-time employment. It is urgent that the Ningbo port find a solution of how to catch the opportunities, constitute a positive and reliable development strategy, and stand an invincible position in the complex and violent competition.Our central government attaches great importance to the coastal port construction, which drives it to include the port construction in the Yangtze Delta region in its Eleventh-Five Plan. It proposes the formation of container transport system of Shanghai International Shipping Center with Shanghai and Ningbo as its key ports, and some Yangtze downriver ports, such as Suzhou port, in which Ningbo has been put on the shot list in the Eleventh-Five Plan. Ports are an essential part of an integrated transport network, which are gradually developing into an integrated logistic center, promoting the development of economy and serving the international trade. With the further reform of port system, the competition in the port industry has become increasingly fierce and the traditional structure of the port enterprises is facing a big challenge. Under this circumstance, how to be well-oriented in accordance with its own strengths and seek a strategic direction of enterprise...