| With the growing of the Globalization, the competition between the companies has become more and more fierce. To win in this fierce competition, it's necessary for companies to strengthen the management of their marketing peoples, then build up a effective system and method of their diathesis management. This system of management will enhance their core competence.This paper takes KELON for example. Based on the application of diathesis management, this paper first makes a particular analysis of the actuality in diathesis management of their marketing people, through which we have found some problems in their marketing company: lack of systematized management and improper measures of diathesis assessment. All of the weakness resulted in bad performance of management.Based on study and according to the actual status of KELON, we have designed a improvement project for the diathesis management of marketing people in KELON. Firstly, we have analyzed the diathesis that is needed for marketing people, then we have brought forward 32 factors of the marketing people's diathesis. Secondly, integrating with the company's culture, we have got some conclusions that the knowledge of specialty,the criterion of management,the notional thinking and the human resource management will effect the performance of marketing people directly. Finally we designed a model for assessing the marketing people's diathesis in KELON, which is hoped to protect the efficiency of the people's pay, promotion, move, cultivation, prompting and retirement.Because of the lack of experience and competence in marketing people, it's necessary for the managers to guild them properly and to make them achieve their goals. With the application of the diathesis management system, it will improve both the employees' and the company's performance greatly. |
