Management Strategy Research Of S Trust & Investment Co., Ltd.

In China , Along with the rapid growth of national economy , the continuous reform of the financial system, the fast steps of marketization , and the promulgation of the "the Trust Law of the People's republic of China" and other relative law and regulations, the environment of the trust industry that had been rectificated for 5 times earlier has been changed greatly. These offer S-Trust company not only market chances, but also great challenges.On the basis of trust basic theory, management strategy theory, financial innovation theory, and the theory on how to form the enterprise's core competition power, The article analyze the external macro environment, industrial environment, and the internal factors of the company through statistics technic by taking the methods of "PEST" factors analysis, Poter's 5-power competition power model, EFE model, and GE-matrix model, identify the chances and the threats that S-trust company is facing with, recognize the vantage and inferior position of the company in competition. Through the analysis on present management strategy of the company, we find out its deficiencies, and put forward a new developing management strategy combined with market penetration strategy, market development strategy, and new operations / products development strategy, which is including innovation strategy, human resource strategy, marketing strategy, and corresponding venture prevent-control strategy. In the process of restructuring S-trust company's new management strategy, the article make a compositive assessment on the operations / products of S-trust company by using GE-matrix model, to build main operations and core profit bundle for S-trust company basis on the traditional trust fund operation, investment banking , and accounting fiduciary. And, take the REITS, trust...