The Investigation On The Competitive Strstegy And Independent Brand Of The Foton Heavy Industry

At the early stage , The Foton Heavy Industry company limited only manufactured combine, then it come into several fields of tractor and engineering and get the advantaged competitive status. Foton Heavy Industries relies on its parent company—the Beiqi Foton Vehicle Company Limited and development fast. In the brief seven years, Foton Heavy Industry has become the number one in the dog-eat-dog combine market which broke the monopoly of Xinlian Combine. The wheat combine gets the 61.5% market share and becomes the oligarch in the combine industry.The developing speed of Foton Heavy Industry makes the heavy industries astoundingly: the saleroom of is 6000 millions in 2005, and it will be 36000 millions in 2010.Based on the investigate of the company, uniting the theories of the tactic management and marketing , I analyze the brand stratagem and the reason of fast development which is with the guidance of the brand stratagem. I adopt the summarization-analysis and case-investigate means, trying to get the real reason why the Foton Heavy Industry developed fast. I sincerely wish that my analysis in this thesis on strategies and operation of the Foton Heavy Industry would benefit some companies.By summarize and analyze the independent brand developing strategies of the Foton Heavy Industry, and considering the actual instance of resources and manufacture market that the company possess of, I adopt the SWOT to analyze and thinking the future marketing strategies and some outstanding problems at the present time, then put forward my own advice.