Analysis And Strategy On China's International Competitiveness In Service Trade

Since service trade has been put forward as an independent concept in 1970s, it has developed rapidly. It has become the important strength to influence the world economics, and also becomes an important standard to weigh the country's international competitiveness. Since the reform and opening up of our country, service trade has got large development. It has already been an strength which can not be ignored in the international market of service trade. But there are many problems with service trade when it has developed rapidly. Although its growing speed is quick, the problems, such as the low total quantity, unreasonable exportation structure, lag management, have hindered the development of our country's service trade. Therefore, the research of service trade has important theoretical value and practical significance.This article applies the technique and technical standard of international competitiveness research and the Porter's theory, Competitive Advantage of Nations, to the research of our country's service trade, and combines qualitative and quantitative analysis. It analyzes the international competitiveness condition of service trade systematically and comprehensively, and proposed some strategies to enhance our country's international competitiveness of service trade . Banking industry, as the main industry of financial industry, its development directly relates to the stable development of domestic financial industry and its position on the financial market. Therefore, this article takes the banking industry as an example, then analyzes the international competitiveness of the banking industry, and put forward some strategies of development.Through the analysis, this article draws the conclusion: although our country's service trade is developing unceasingly, its international competitiveness is weak and the overall development condition is not optimistic. In order to enhance its competitiveness, the support of service industry and the correlated industry are necessary. Meanwhile we must enhance the supply ability of the higher essential, strengthen the competitiveness of service enterprises, pay more attention to the domestic demand, and strengthen the function of the government.