New Changes In Real Estate Market＆Their Influence To Strategy Of Beijing Companies

To correct some unhealthy development in the national economic structure,especially the overheated investment in the real estate industry, which could cause huge harm to our national economy. China has started macro economic control since the second half of 2003.Those financial and monetary policies have been set to control land and credit, by usingflexible-exchange rate, higher interest etc. Thus at the same time all new changes will take place in real estate market , in addition to new threats.We know it is very important for Beijing housing enterprises to understand the law of real estate and get in line with its new changes. In this paper,by combining analysis of its particularity and Porte five power mode, Idesign a mode of Beijing real estate industry structure by myself .With this mode, I analyzed common factors of Beijing real estate companies. We can see it is sure that the government wants to control macro economy to keep housing price stable, and not heating the real estate market.By contrastively analyzing development experience of other countries and areas in relation to real estate, we hope we can find the solution for our country. We also hope to identify the connection between real estate and industrialization, urbanization, consumption level, and average GDP. On one hand, we analyze city planning of Beijing. On the other hand we balance between gross supply and demand in real estate. With the globalization of the world economy, we also discuss that more overseas investment are getting into Beijing's real estate market .By construing strategy mode, we can establish suitable development strategy or implementation. We can learn from inside and outside real estatecompanies, and in dramatic competition, we hope some modern strategic management theory can be applied to those Beijing real estate companies.