Real Estate Development Strategy Research Firm X Under The Macro-control

Nowadays, the development of the estate in the industry has become an important pillar industry which influences the national’s economy as well as the people’s livelihood. However, Chinese real estate industry’s development is not very sound. It still has a long way to go to the sustained and healthy road. Therefore, the government has taken measures to regulate and control the macro environment, according to the real estate industry’s development and it’s actual influence applied to the national economy.However, the development of the real estate market is dynamic, the national macro-regulation can not eliminate all the problems arisen form its development. What’s more, the national macro-regulation itself also has some problems more or less. Based on the researches of the domestic and foreign real estate development situation,this paper dose further researches on the analysis of Chinese real estate macro-regulation policies&measures as well as its development under the control of it. Based on Institution Change Theory and China’s real estate macro-control, by using the method of investigation and case study, combining the X real estate enterprise work practice, the development strategy of the state-owned X real estate enterprises is put forward in the macro-control environment. The specific thought is:X real estate enterprises should adhere to the talent strategy as the basic guarantee. On the business development strategy of X Real Estate Company, the strategies are as follows:The integration of X industry group company of the real estate resources, construction of the integration of industrial chain; The optimizing the integration of industrial chain, effectively reduce the cost of real estate development; The use of resources advantage of the state-owned enterprises, to create high-end real estate; The use of state-owned real estate brands, to innovate marketing strategy. On the security measures of implementation are as follows:Deepening the reform of management system, and innovating the method of management; Penetrating traditional culture of the region, to build the characteristics of natural conditions and social customs of the estate enterprises; The use of state-owned enterprises’effect makes the enterprise of the real estate brand image; Construction of the real estate policy research platform, to ensure the sustainable healthy development direction.Finally, with the analysis of respective stages of macro-regulation on the real estate development, this paper predict the trend of Chinese real estate development and make some suggestions with regard to our national macro-control polices.