A Study On The Flexible Strategic Pattern Of Hengda Group

Changes unceasingly in the current knowledge economy society under the market environment, the enterprise must maintain the hearty competitive power, strengthen own ability of adapting to the change, and carry on the flexible and effective management operation. With the development of world economy, the bigger external environment changes, the stronger is competition.Meanwhile,the technology by the unprecedented speed rapid renewal, the customers are inclined more to the personalized diversification demand, the resources capture also turns to more and more red-hot, causes the risk which the enterprise faces to be bigger and bigger, the huge external pressure request developmental strategy of the corporation must maintain enough flexibility, therefore this article has introduced a new concept in strategic management domain---flexible strategy, and has a study on the strategy management of Hengda Group, which has enriched and supplemented the theory and method of strategy management.This article unifies the actual situation of the Guangzhou Hengda Group, summarizes the flexible strategic pattern characteristics of Hengda, analyzes elaborately separately from environment analysis, organizational structure, policy-making system, enterprise culture and so on, which combines the theory with the practice. It analyzes the strategy control system of the Guangzhou Hengda Group, meanwhile, analyzes its deficiencies and proposes some improvement measures. Finally induces some enlightenments from the flexible strategic pattern of the Hengda Group for China Modern Enterprises, the success to the flexible strategic pattern of the Guangzhou Hengda Group is said to be the success of pattern management, which is not better than said is the success of pattern operation. The flexible strategic pattern of the Guangzhou Hengda Group is one kind of attempts of the Chinese Private enterprises, which value is not only in the innovation management thought, but also more in its operation level. Research on it will bring the model function on the Chinese enterprises carrying out the flexible strategic management.