Brands Development Analysis Of Hengda Real Estate

With Chinese estate industry in recent years the rapid development,the brand construction is going to expand the market share and improve sales performance for all the estate developers, and should be core competition method. The successful brand construction will not only bring the considerable profit repayment to the enterprise, more important thing is for their own products in consumers of get more extensive approbate.The purpose of this text lies in through the hengda brand construction of analysis, to system understand that during the economy and policy constantly change,and the business environment and business status under the influence of the complex.How to get more powerful for keep upholding its own brand construction,and how to make the brand construction can continue to spread and extension,from which realized profoundly hengda brand construction past hardships,and the future trend of development, also strengthened the entire real estate industries for brand building the important understanding and dealing with crisis consciousness.This text has taken on hengda group brand construction marketing and brand construction strategy, and promotion is dependent on detailed introduction.Based on the related theory of a large number of documents, and summarized the depth of concrete cases, another case study with other industry data comparison made everybody in under the brand construction has a more in-depth understanding of, in the brand culture, brand orientation, brand value, and further demonstrates the brand construction of enterprise's own profound influence.My research results indicate that the hengda group on this several years of rapid development and brand construction inseparable, and more prominent in the increasingly competitive real estate industry to implement the necessity and importance of brand building, the our country present stage other real estate developers in brand building roads, significance.