A Study On Fulfilling Corporate Social Responsibility Of Renai Group

Corporate social responsibility(CSR) was brought forward in the 20th century,companied with a series of social inconsistencies derived form capital expanding,such as poor-rich polarization,social poverty,especially labor issues,disputes between labor and capital.Corporate social responsibility was advocated again by many countries from 80s ,20th century and evolved into CSR campaign gradually,CSR re-advocating and being one global common topic was companied with economic globalization; Corporate Product Code is one of the most primary model of CSR campaign. From the point view of development,it is an irreversible trend that labor criteria has being involved into new barrier to international trade development,which is called"pink trade barrier".New standards and regulations are taken into account by the developed countries and international organization; those countries who violate or refuse to carry out labor criteria will be sanctioned and condemned by international community; Even utilize folk strength such as consumer,the public and investor,popularize society marking plan; influencing labor standard of contracted factory of developing countries by purchasing activities of MNC.China has already become"the world factory",no matter the enterprises of our country operate internationally or just operate within china, the one in various degree or already is influenced by CSR campaign. The export-oriented enterprises has encountered the challenge of MNC CSR firstly; more and more enterprises hold the same feeling: not lower costs in the past,may lose the order; reduce excessively costs at the cost of sacrifice of CSR now,may lose the order too.In this paper,we first expatiate on the genesis and its development of CSR and grasp its exact meaning, as well as the relations between CSR and some aspects around enterprise; and then we analyze the situation of western and china CSR campaign,set forth some measures to confront it and explain the importance of fulfilling CSR actively; finally ,take an example of Renai Group, the enterprise established by the author himself, to analyze CSR.