Study On Improvement Of WESN Company New Product Development Process

According to increased competition of domestic log instrument sale market and setting out from realistic terms that new product development cycle-time is shortening constantly, the article carries on serious research to the new product development process of WESN Company. The company faces severe test as the log instrument manufacturing company with a medium-sized scale, so it seems particularly important to improve and upgrade new product development process. Through actual analysis and studying, the company needs to improve and adjust new product development process in order to meet objective need of enterprise's development.Through understanding and analysis to present new product development process of the company, the article discovers the existing problem and proposes solving the problem scheme. In the aspect of organization structure, the article combines again management mode of "factory level type", turns it into the matrix system structure which has the certain oblate characteristic. In the aspect of the project organization, it further standardizes and improves the current project organization so that different organizational forms are established based on different projects. There are main four kinds: project matrix form, project group type, cooperation development and other new form project organization. In the aspect of technical data reorganization, the article makes the improvement and the consummation in view of some imperfect place in order to form own characteristic standard request and step. In the aspect of new product development process, the development plan as well as the marketing strategy, it further defines the leadership status, strengthens the function of the evaluation group, makes the optimized improvement to the concrete development process, establishes development strategy goal, proposes technical development strategy under many kinds of forms, strengthens famous-brand strategic concept. It puts forward the whole improvement suggestion through market analysis of tactics to domestic and foreign market.The article includes five aspects contents:First chapter: It proposes writing background and significance, briefly analyses and introduces the development and the current situation of domestic and foreign new product development.Second chapter: It introduces the theory and method of company's new product development process studying.