Research On Development Strategy In The First Company Of China Construction Eighth Engineering Division

With China's marching into a historically new era, great changes have taken place in the economic fields. The economic globalization and China's interaction in the international economic circle accelerates the normalization of marketing operation, in which each enterprise will face fierce challenges, and at the same time, favorable opportunities to speed up its development. The rule that the good prevails the bad is irresistible, therefore only those enterprises that take immediate reaction to the changes can earn the advantages in the competition.Building industry is one of the pillar industries in our national economy. There lies great development potentiality, broad prospect and great vigor in China's building market. In recent years, great achievements have been accomplished in the enterprise reforms and development in China's building industry. But on the whole, the building industry still cannot meet the needs of economic development and international competition. The following are the main factors: traditional building enterprises are of a low level and low competitive power; the enterprises are lack of full development and large scale; high-tech enterprises are quite weak; large-scale enterprises are not strong enough to participate in international competition; and medium and small enterprises lack of specification as well as division of labor and cooperation are low-efficient. Therefore, further reforms and development are needed in China's building industry.The first company of china construction eighth engineering division is a medium-sized building enterprise with a history of over 50 years. In the course of development, the enterprise has undertaken a series of reforms like merger and reorganization, grown stronger and obtained the experiences of success as well as lessons of failure.Putting the first company of China construction eighth engineering division as the research object, this paper sets up the development strategy, anylizes and forcasts the development targets and puts forward strategy measures based on the analyse of the construction background and enviroments. Firstly, the meaning, content and...