The Research On Development Strategy Of China Construction Eighth Engineering Co., LTD.

Along with the deepening of China’s reform and opening up, the degree of opening to the outside world of China’s construction market is increasing, China has become the fourth largest contractor in world’s construction market after Europe, America, Japan, multiple large state-owned construction enterprises has grown into the world top 500 enterprises. Faced with the international financial crisis impact in recent years, the performance of many China’s construction companies not only shrinking, but contrarian rapid growth in the world market, and achieved remarkable results, and has achieved the results which attract people’s attention. But at the same time, the domestic and international market competition is increasingly fierce, although the turnover of construction enterprises is high in the past few years, but per capita profit is very low; a lot of construction enterprise development strategy is not clear, the business is more a single species, compared with the top international construction enterprises, the diversified development of China’s construction companies significantly in its infancy; technology innovation capacity is relatively low, building construction tend to stay in traditional areas, but also did not take the initiative to provide a high level service for the owners through technology innovation, to obtain the owners approval degree; also in the management is relatively backward, each construction enterprises are facing greater development pressures. Facing the integration of the world economy continues to advance, if the construction enterprise of our country wants to continue the rapid development in the fierce market competition, design of each construction enterprise development strategy is the key issues to be addressed. This paper takes China Construction Eighth Engineering Division(CCEED for short) as example, probing into its development strategy, to help CCEED clear the direction of future development, goals and priorities, in order to improve the core competitiveness of CCEED, promote its high quality and great-leap-forward development.Based on the enterprise strategic management theory, technology innovation theory and new economic growth theory as the theoretical basis, firstly analyze the development trend of foreign construction industry, the development situation of China’s construction industry, the current situation of the development in CCEED, strategic defects and causes of CCEED; secondly, use the PEST analysis model to analyze the macro environment CCEED faces; use the "Five Forces" analysis model, to analyze industry situation of CCEED. Using the SWOT analysis method, to analyze the internal and external strategic environment of CCEED, study the strengths, weaknesses, opportunities and threats in its development process; thirdly, locate strategic vision and goals of CCEED, and to develop its business development strategy, layout structure’s development strategy, organization structure’s development strategy, talent structure’s development strategy, technology development strategy and technology management’s development strategy, and proposed specific implementation steps of CCEED development strategy; finally, put forward the strategic countermeasures to speed up the development of CCEED from the aspects of the process of internationalization, the responsibility of the government, enterprise self construction and construction industry associations, and study strategy implementation support system of CCEED, including marketing system, construction and production management system, technology and quality management system, financial and investment management system, business law management system, human resources management system and information management system.Through this research, the author thinks that CCEED needs to formulate feasible development strategy according to its own actual situation. In business development, promote the combination of green construction and building industry, promote the development of four new technology which includes new process, new material, new technology and new equipment, vigorously develop the infrastructure business, expand market share of infrastructure business is currently the development trend of construction industry; on the internal management, rely on the resource advantages of China State Construction Engineering Corporation and China Construction Eighth Engineering Division, constantly improve the level of management, to the enterprise internal organization structure should be adjusted and optimized according to the actual development situation of CCEED, accelerating the scientific and reasonable quantitative performance appraisal system construction. So China Construction Eighth Engineering Division can keep pace with the times, walking in the front of the same industry, to form a stable competitive advantage. This research hopes to provide a reference for the development and reform of China Construction Eighth Engineering Division.