Study On The Marketing Strategic And Tactics Of DZ Technology Co.Ltd

Many problems have existed in most of application Software Company in China, which include the lack of marketing consciousness and the puniness of marketing effectiveness. It is a practical theme to breach marketing actuality and improve the ability of marketing competition for Software Company of China. This article base on the elementary marketing theory frame and link with the direction of marketing theory development, think the marketing actuality of DZ technology and the actuality of Chinese Telecom Business Support Software and Service Market, and base on all of these, form some thinking and study about to establish, execute, evaluate the strategic and tactics of organization marketing that DZ technology faces.This article is divided into eight chapters. Chapter 1 is introduction, it elaborates the research background and meaning, the content of study and the frame construction of the article. Chapter 2 is about the development and the marketing actuality of DZ technology, includes the general situation and the marketing actuality of DZ technology, and so on. Chapter 3 analyses the general scale and the feature of China Telecom Operation Industry Software Market that DZ technology faces. Chapter 4 partitions the target market of DZ technology and analyses and forecasts its scale, characteristic, situation of competition. Chapter 5 is the study of marketing mix base on CRM, in the chapter a viewpoint is put forward ,that believe the foundation of the marketing tactics of DZ Technology is relation marketing and CRM, and elaborates some idiographic marketing mix factor as Product ,Brand,Services,Price,Sale,Promote,Place and People etc. The content of Chapter 6 is the execution of marketing mix, includes integrate, implement and control. And in the Chapter, some quantized study is taken into account for integrate and evaluate marketing mix. Chapter 7 have thank about the holistic improve of the ability of marketing competition of DZ technology. Chapter 8 looks forward to the futurity about DZ technology and Chinese Telecom Software Industry ulteriorly, and gives an initial thinking about combine marketing theory with Chinese practice.This article have some innovative viewpoint:1.Linking with the feature of marketing theory facing organization market and the current situation of domestic market and company, analyses today and tomorrow of Chinese Telecom Business Support Software Market;2. Analyses the essence of Customer satisfaction, including the model of degree of Customer satisfaction and its three of show types, simultaneously, puts forward we should make a appropriate balance between customer-oriented and product-oriented; 3. Extends the model of Five-Layer Concept of Product.