Research On The Marketing Strategy Of S Telecom Technology Ltd Co

As Chinese electronics industry leader, S company have sat on the first chair, Scompany by virtue of its own strength, strong research and development team, aunique" wolf" culture and the density of the marketing strategy, to shock the worldspeed and scale of development, both in the international market and domestic markethuge success.Have a style of one’s own marketing network organization is the S’s main means ofmarketing, in marketing, in order to meet the S company’s marketing strategy, Scompany to take product lines and customer line combination, vertical and horizontaltype marketing network." Delocalization" marketing allocation of human resources is the S companymarketing in another weapon, most companies are still using the localized marketingpolicy at the time, S company has begun the implementation of localization strategynew employees, recruit new hired employees principle would not be sent to his almamater or the origin location of market expansion. Marketing personnel also oftenthroughout the country to mobilize, basically an average of less than one year will bemobilized a. This is because the talents in the company of the flow is very common,and S company adopts the" non localization strategy" make customer recognition is Scompany, instead of a personal relationship with customers, once a market staff fromtheir original position, because the Customer acknowledges that S is not his own, thesuccessor will relatively easy to establish a good relationship with each other. Thispolicy S companies from the initial began to expand the market had been used, andproved by the history that is very clever.S tutor system for S company personnel the rapid growth provides the most simpleand fast channel. S company for every new employee of market department isequipped with business and ideological mentor, new employees can quickly learn toold staff experience, as soon as possible to improve personal combat force. According to the domestic market vary from minute to minute, S companies also havetheir own one’s own knack in S company based in China, the user, to do the servicelocalization. China is not only the most rapidly growing global demand for networkequipment place, also be world after the North American network equipment supplybase.However, S’s disadvantages also exist, mainly reflected in the leader’s strong colors,this is the S company’s advantage, but also its disadvantages. Too tough leadershipmodel, the lack of humane management, because the pressure is too serious, make thestaff a sense of belonging is not enough.S company as a high-tech as the guide, through the independent research anddevelopment of occupation of the market in the company, there is no doubt that themarket positioning in the high-end users to use and development. Also in thecustomer establish a high-end products, international brand image.S company’s product performance has been highly praised the vast number ofconsumers, in addition to excellent quality, safety, stability and good performance,through the pass from mouth to mouth, S company brand image gradually formed ahigh-tech, high quality, high performance, high stability of the pronoun.S company marketing strategy in the implementation process, uses is: first found thatcustomer demand, with customers to establish contact; with customers to establishlinks based on the customer main demand, Xue Su cut, followed by the discovery ofcustomers in the use of problems that exist in the process, through to help customerssolve the problem of customer needs guide, eventually reach the sales; in sales afterthrough the deep customer potential, in the light of its general trend, expandingcustomer demand.