The Marketing Strategy Study Of Xinzhou Supply Electric Power Corporation

Along with the electric power organizational reform further deepening and the region electric power market construction comprehensive advancement, in the traditional short economical situation electric power market marketing idea and the strategy already could not adapt the current electric power market supply and demand relations change. Therefore, the electric power company sets up completely take the market demand as the guidance, satisfies the market requirement for the objective marketing idea, implements the positive marketing strategy, develops and seizes the market and obtains the survival development to become the realization long term development an important topic.This article systematically applies the market marketing theory to the electric power market marketing concrete practice. Take the Xinzhou power supply company as the research object, in the elaboration electric power market marketing theory foundation, has carried on the analysis to the Xinzhou electric power company market marketing present situation, proposed in the market marketing exists the question, and has carried on the concrete analysis; Elaborated the Xinzhou electric power company market marketing environment, and using the gray forecast the method five years has future carried on the demand forecast and the result analysis to the Xinzhou city with the electric quantity; Governed the electric power market according to the different factor to the Xinzhou electric power company to carry on subdivided and has established the goal market; Introduced the domestic and foreign advanced markets marketing strategy, formulates the market marketing strategy for the Xinzhou electric power company to provide the model; Formulates Xinzhou for company electric power marketing plan and so on product strategy, price strategy, promotion strategy, competition strategy, channel strategy, and proposed the implementation suggestion, provides the reference for its formulation electric power marketing strategy and the management strategy.