The Research Of Magazine Advertising Business Marketing Strategy Of Shanghai Faith Information Consulting Company

Since our country entered WTO, the semiconductor professions already become the important and the charm giant market in the world. Top ten semiconductor manufacturers of the global all equipped with the workshop or the administration in China. At present, the mainland of China's semiconductor market scale only inferior to Taiwan's which is the second market of global. The vigorous development of the semiconductor market led the starting of its attached industrial. It included the advertisement profession of semiconductor magazine which this article needed to discuss studies. Along with the semiconductor profession magazine of overseas inrushes China, the domestic semiconductor media market competed fiercely. So the business of magazine advertising is facing the big challenge and the opportunity.The paper use the theory of the modern market marketing idea, marketing combinatorial theory, STP theory, media marketing theory and so on as the research foundation, through the demonstration research method, and based on the background of the magazine advertising marketing of Faith Company in the Shanghai market. Above all, the paper has carried on the analysis to the internal and external environment of Shanghai Faith Company. And in this foundation, it has carried on the SWOT analysis and has discovered the question which exists in the marketing aspect, firstly. Second, the article determined this magazine advertisement's goal market. From several aspects such as the product, the price, the issue channel, the promotion and corporate identity communication and so on, the article has formulated the detailed marketing strategy for this business of magazine advertising. Finally, in order to implement the marketing strategy smoothly, the author put forward some implementation proposals for it, from these aspects of establishing of a new marketing concept, improving the organizational structure of Marketing, strengthening the management team of Marketing, establishing of a stable price system, cultivating loyal customers and so on.The paper aimed at combining the actual situation of the magazine advertisement's marketing of Faith Company and modern media marketing theory, we worked out marketing strategies of magazine advertising for the Shanghai market. It has provided the model to other media's market marketing, and has certain practical significance.