The Study On Cosmetics Advertising Appeals Of Female Fashion Magazine

With the prosperity and development of the cosmetics market, occupies an increasingly large proportion of cosmetics advertising in women’s fashion magazine, has had an important influence on the concept of consumption and consumer behavior of the female audience. Female fashion magazine cosmetics advertising use a variety of ways to attention of female audience, trying to make the audience understand and accept adverting messages, and thus the implementation of the purchases. Female fashion magazine cosmetics advertising ability to effectively convey advertising messages, and stimulate the audience’s desire for consumption is largely dependent on the accuracy of advertising appeals, advertising appeals properly, and advertising appeals strategy. Female fashion magazine "Rayli Fashion Beauty" and "Urban Beauty" cosmetics advertising in the samples were analyzed in terms of advertising appeals focus on demands strategy, trying to find female fashion magazine advertising appeals use which way to influence consumer psychology and consumer needs of audience, so as to achieve the purpose of promotional products. As the same time, this paper explains the strategy of the female fashion magazine cosmetics advertising from the perspective of the Communication.This paper is divided into five parts. The first chapter is an introduction, this section details the background, purpose, research methods and research objects, and existing research results were consolidated and summarized for later analysis, the study provides clear thinking. The second chapter describes the female fashion magazines and cosmetics advertising appeals. First comb the context of the development of domestic and international female fashion magazine, then its market and propagation characteristics were analyzed; secondly, from the concept, role and elements of cosmetics advertising appeals explained. In the third chapter separately from the advertising appeal emphasis and appeal, the paper analyzes the way women fashion magazines cosmetics advertisements appeal of the status quo. Consumer psychology and consumer demand of the female audience is the main basis to determine the focus of cosmetics advertising appeals, therefore, this part of the first analyzes consumer psychology of the audience and cosmetics advertising appeals; then analyzes the cosmetics advertising appeals and its characteristics. The fourth chapter analyzes the demands of the female fashion magazine cosmetics advertising strategy, from the perspective of Communication Studies carried out theoretical explanation. The fifth chapter analyzes the existing problems in the female fashion magazines cosmetics advertising appeals, and the corresponding countermeasures.This paper focuses on their focus of women’s fashion magazine cosmetics advertising, appeals and demands of strategy, in order to investigate the cosmetics advertising is to give the product a symbolic meaning as well as how to spread awareness so as to achieve the purpose of dissemination to the audience penetration.