Research On Marketing Strategy Of Xu'bang Real Estate Projects

The Xubang Building Real Estate Project is a midst leveled resident Project to be developed by Shanxi Xubang Real Estate Company. Under the circumstances of fierce competition, diversified demand tendency and changeability of Xi'an real estate markets, research on the marketing tactics of the project of great realistic sense. What this article aims at is the rising sun nation real estate project, studies the primary intention will be lets the rising sun nation building be able to be very smooth in the next building sale process sells out, gains the biggest profit.Backed on this situation, the article employs modern marketing theories and methods, both quantitative and qualitative, to focus on the marketing tactics of the project. Firstly this thesis presented the status quo of greatly marketing and the major existing problems in this field and analysed the characteristic of real estate markets and the relevant marketing's theory. Secondly, vtilizing the theories of marketing especially that of realty marketing, this thesis made an overall investigation of and analysis into the status quo of realty market in xi'an, figured out the environmental factors influencing the development of the Xubang Building Real Estate Project. Meanwhile, the macroeconomic environment in the market on the basis of external environment, internal environment and competition environment of the project was carried out SWOT analysis, opportunities and threats that exist, and then on the basis of the above results accurate market positioning, develop corresponding product strategy, pricing strategy, channel strategy, marketing strategy. And this paper proposed four respects of suggestions including valuing the customer management,strengthing the stimulation of the salers,the innovation of the marketing concept and seting up the brand to carry out the marketing strategy of the Xubang Building Real Estate Project.Through these studies, become familiar with the marketing strategy in real estate applications, how to understand the actual situation should formulate corresponding strategies.