The Catena Management Development Trend And Management Strategy Analysis Of The Net Cafe

The catena net cafe experienced in short two years from the good evolution change to bad circumstances, the variety makes the person shocked greatly. This article wants to pass to reviewing the development processes of the catena net cafe in the last years, inquirying into the background, the development present condition that the catena net cafe produces, finds out the factors that checking catena net cafe'development and development strategy.The article first reviewed and introduced the development course, the industry characteristics and competition pattern of the industry of the net cafe, drew out the background which the net cafe produced. Afterwards carried on the detailed elaboration to the catena net cafe development present situation, and to carry on the analysis and the discussion that restrict the development of the catena net cafe.In order to prove the chain-like Internet bar whether will be the Chinese Internet bar industry future development tendency, the article carried on a certainly analyze and contrast of the predominance and inferior position between the individual net cafe and the catena net cafe, and set out from the finance angle, carried on the analysis comparison to individual net cafe and the catena net cafe investment condition and the profit balance point, proved the advantage place of the catena net cafe. Finally, the article put forward to the management strategy that promotes the catena net cafe develop from manage, market aspect. If the catena net want to develop, it must have to adopt commercialized operation way, strengthen the catena management, promote the competitive power unceasingly and develop the new function.