TPCO Strategic Project

After more than 20 years development of reforming and opening to outside, the steel industry of China has entered a new stage which emphasizes on the changes of the industry frame. The steel industry of China met with a lot of opportunities. Especially with the entrance of WTO, the steel industry of China, as part of the world market, the former resources and market are changed. Under this circumstance, how to analyze the external environment changes and set up development strategy to hold the opportunities and meet with the challenges is now a key issue to each corporation.The paper is based on the corporation strategy theories and absorbs the research results from TPCO in recent years. The writer makes the analysis on external factors, including macro environment, industry environment and competing environment. Also the"untiliztion——diversion"matrix is used to analyze the internal resources and competence. Then the SWOT and SPACE matrix are used to evaluate the strength, weakness, opportunity and threat about TPCO, and strategy plans of TPCO are set up. Regarding of the TPCO's business philosophy,the writer build up the development strategic plan:"the professional scope based on TPCO's core competence", and explain the meanings of the strategic plan in detail;In order to successfully fulfill the strategy, a set of reform plans and suggestion is put forward for TPCO.The author was the member of TPCO strategy research group. The innovation point of this paper lies in setting up the strategic plan of TPCO from the basic theory of business strategy. And I hope that the paper will give some suggestion for TPCO and other steel corporations in future strategy.