Study Of The 3rd Generation Mobile Business Working Style For Immobile Telecom Company

All kinds of clue shows that 3G license will be published which has been discussed for several years in China and also under pressure of foreign countries。In 2006,at least one fix network SP will receive the 3G license。For fix network SP,the questions to be answered first are whether development space brought by hard-won 3G will put forth its effection or not,how the fix network services could combine effectively with 3G and develop together,how to promote the development of 3G service, meanwhile furthest prolong the fix network period and promote the benign conversion of whole service。The dissertation expatiates the operation mode of 3G, based on SWOT and product combination method and analyzes existing products of fix SP situation and development trend,puts forward that 3G should combine with broad band service. The dissertation also enhances the completion of broad band service,while remaining its leading status. The combination"One number"of 3G,fix phone and PHS will prolong fix phone's period and impel the service development of 3G;PHS service and 3G will drive the smooth developing of 3G at the beginning by doubling modes and three modes mobile phone。Also,the dissertation points out that fix SP can operate Mobile and Unicom GSM network to promote 3G development directly。Finally, the dissertation analyzes the fail reason of CDMA in Guangdong Unicom at the operation beginning for the purpose of fix SP avoiding beating around and incorrect orientation of users。...