Research Of Fixed-Line Operators Broad Band Service Market

As the considerable important role in China's Information industry, the fixed operators are keeping losing their users .And the KPI is slipping down. They are facing the serious situation. But the Broad Band develops faster and faster. It has also become the most important business for its fast development. The Broad Band service market is an integrated market which combines with connection, application and contents. The fixed-line operators are facing many urgent problems, such as how to conformity all kinds of resources, how to make their business better.This paper is based on the industry of Broad Band service market which tries to probe into this market's development situation,possible problems and marketing tactics and bring forward some advices, for example:Firstly, try to develop the contents and construct the industry chain to construct the better industrial environment. The fixed-line operators should focus on developing contents and cultivating the industry. So that to form a whole industry and boost up the fixed-line operators' domination. And make out Broad Band business brand.Secondly, from application aspect, they should focus on continuous development of Broad Band business and applications. Take active part in developing main application.The third, the proper price strategy is really important. Avoid malignant price competition.Finally, to boost up communication methods, increase drumbeating effort. And make users know about business.